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Posts Tagged ‘pitching your story’

picture-151Over the holiday weekend “Glory Rose the Gloaming” was given the gift of being featured in three more regional newspapers! It is amazing to watch the progress since Glory Rose’s release in September 2008. Since her initial media coverage on Nov. 16, Brandsma has continued to receive fan mail and inquires about the book through e-mails. She is hoping that people will continue to follow their interests and curiosities by buying the book and spreading the word.

The Gazette Times entertainment reporter, Theresa Hogue, wrote an excellent review of the book that portrayed Glory Rose and Brandsma’s writing in high regards. This is the first published book review of Glory Rose, and I’m happy to announce that it was a success! The article that ran in the Gazette Times, also ran in the Albany Democrat Herald on November 28, 2008.

Today, an article in the Bend Bulletin came out, which featured a more detailed look into Brandsma’s background and how she began writing Glory Rose.

It has been refreshing that all three articles have had different angles to them. Each reporter has personally told Bransma how much they enjoyed the book, which they have all clearly shown in their writing.

One PR concept that I have learned from doing this project is that reporters usually need (or highly prefer) an event or special occasion to tie in with a story, especially for something like promoting an author and book. It was much easier to pitch the story idea to reporters after Branssma landed a book signing or reading somewhere.

The next steps for Glory Rose are to continue to promote and market the book to even more areas of Oregon, including Salem and the Portland. I will keep you all posted on Glory’s Rose’s escalating journey to success!!

Since I am Brandma’s publicist, it would only be appropriate for me to remind you that Glory Rose is available on Amazon.com and Target.com for only $14.99. Books are great gifts to buy for friends and family. I’m sure many of you gave the “Twilight” books a chance, so why not give an Oregon author a chance?

Here are even more reasons why you should give a book as a gift:

  • “A Book. Longer-lasting than a fruitcake, cheaper than a flat screen, more fun than a partridge in a pear tree.”
  • “Books return dividends for life.”
  • “Why a book? Because a new tie never changed anyone’s life.”
  • “Affordable. Portable. Memorable. Books are a gift beyond measure.”
  • “Give love. Give time. Give joy. Give books.”
  • “A Book: The perfect gift for someone who has everything. The perfect gift for someone who has nothing.”
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Pitching your idea.

Pitching your idea.

Last week I began to pitch the news release I wrote for book I’m promoting, Glory Rose and the Gloaming.” Let me tell you, in one week, I learned a lot about what one should do when trying to pitch your story idea to a reporter for media coverage.

1. First of all, remember that as PR professionals, we are persuasive communicators. Make sure to have a well-written, edited, fact-checked and newsworthy press release ready to send to a reporter.

2. When pitching to local papers, emphasize the local proximity and human interest story appeals. If you have an interesting or unique piece of news, in addition to it being local, the chances of getting it covered will be much more significant.

3. Research which reporters to target. You can easily do this by going to that newspapers website and looking under the reporter directory. Don’t forget to think of all your professional networks too, they can sometimes help point you in the right direction as to who to target as well.

4. Call the reporter and have a prepared, mini-telephone pitch to see if they’re interested. Make sure to ask if they have time to talk with you first…reporters are very busy people and often times are under deadlines. Also, I found it was very important to ask if they wanted the press release in an attachment, or copy and pasted. I found that many reporters had different preferences. When in doubt however, copy and paste it…or you can use Google Docs (Thanks Tiffany)!

5. Once you’ve contacted and informed the reporter you will be sending a press release, send it with a strong subject line. “Eugene author fantasy novel story idea” is probably more compelling then “ Author story idea”

6. Always include contact information, and be ready to respond if a journalist calls.

7. Do follow up calls and e-mails if needed. This is the step I’m at right now. I need to do call backs early this week from the reporters I haven’t heard back from.

8. Send additional information e-mails if needed. I just received new information yesterday from the author that she has new book signings lined up, so I will need to e-mail that to the reporter.

9. Don’t forget to ask for advice, suggestions or help from professors, fellow students, PR professionals, reporters, or anyone who is offering it. Just by asking, I received answers to my questions and great feedback.

I would love to hear your experiences, feedback, suggestions and comments on pitching story ideas to reporters. I’m still a newbie at it and know I have room for improvement!

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