Allison C. Keeney
E-mail: akeeney@uoregon.edu
Professional Experience
Marketing Assistant, KEZI 9 News, Eugene, Ore., Jan. 2009-present
- Make recommendations for how KEZI 9 should utilize social media to raise awareness with the college-age demographic
- Create and maintain social media sites for KEZI 9
- Set up daily air schedules for on-air promotions and PSAs in computer system
- Participate in station public outreach and publicity efforts
- Work as production assistant on commercial and promotion productions
- Assist advertising account executives on proposals and client calls
Public Relations Intern, The Ulum Group, Eugene, Ore., Jan. 2009-present
- Research background information on clients through skillful Web navigation
- Pitch story ideas to reporters successfully
- Write news releases and generate media coverage for a diverse range of clients
- Engage in brainstorming sessions with staff
- Maintain and compile media lists
Public Relations Intern, King Estate Winery, Eugene, Ore., Jan. 2009-present
- Contribute to writing a public relations plan to increase awareness of King Estate’s environmental practices
- Write backgrounders and news releases about organic and environmental practices
- Pitch story ideas to local media outlets
Public Relations Manager, Author Sharon Brandsma, Eugene, Ore., Sept. 2008-present
- Assist Eugene Author Sharon Brandsma with publicity and marketing for her teen fantasy novel “Glory Rose and the Gloaming”
- Generate media coverage in the Register Guard, Gazette Times, Democrat Herald and Bend Bulletin
- Incorporate social media tactics as promotions techniques
- Design a creative book signing poster using Adobe Photoshop
Other Employment
Server, Stonebridge Bar and Grill, Maupin, Ore., June-Sept. 2007, June-Sept. 2008
- Enhanced restaurant productivity and employee relations by working hard, providing excellent service, being observant and friendly and setting a good example
Education
- Bachelor of Arts in Journalism, Major: Public Relations, Minor: Spanish
- University of Oregon, School of Journalism
Skills
- Computer: Word, Excel, and PowerPoint, InDesign, Photoshop, WordPress
- Excellent social media and Web navigation skills
- Enjoy customer service and working with the public
- Able to work well individually or in a team with a diverse range of people
- Take initiative on tasks with creativity and enthusiasm
- Perform responsibilities in a consistent and reliable manner
- See projects and tasks through to successful completion
